![]() "Alphabet’s announcement will almost certainly end up increasing retail investors’ activity in the stock," Vanda analysts said in emailed comments to Reuters.Īside from Alphabet, there are another 27 stocks in the S&P 500 with share prices above $500, notes Bespoke Investment Group. When Apple announced its 4-for-1 split in July 2020, retail investors went from purchasing less than $150 million in Apple stock each week to nearly $1 billion, according to Vanda.Īfter Tesla's 5-for-1 split announcement in August 2020, retail buying jumped from $30 million-$40 million per week pre-announcement to over $700 million a few weeks later. Retail buying surged in the wake of both the Apple and Tesla stock split announcements, analysts at Vanda Research said. "We observe lower retail participation in high-priced stocks than low-priced stocks." "One would much rather spend $100 and own 100 shares, than to own 0.1 share," Cheng said. ![]()
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